This peculiar brand was
developed in 1848 when the Spaniard Antonio Allones set up his own tobacco
business in Havana. Only in 1882, four decades later, he made the registration
of a cigar of premium quality and rate, under the extravagant name El Rey del
Mundo (King of the World). This series was very successful. Soon the factory was
named after the mark, El Rey del Mundo Cigar Co. Amongst discriminating cigar
smokers the brand name "Rey Del Mundo" is one of the most popular.